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Business of Art: Mastering Instagram for Growth and Engagement

DSAL’s Business of Art Series supported by Rollo Insurance: Unlock the power of Instagram as your ultimate marketing tool!

In this hands-on class, “The Art of Marketing,” you’ll discover how to transform your Instagram presence into a captivating brand powerhouse. Perfect for entrepreneurs, small business owners, content creators, and anyone eager to boost visibility, engagement, and sales through visual storytelling.

Whether you’re starting from scratch or refining your strategy, this course dives deep into practical, up-to-date techniques tailored for 2025’s Instagram algorithm. Learn to create scroll-stopping content that resonates, builds community, and drives real results—all while leveraging free tools and AI to save time and amplify your creativity.
What You’ll Learn:
  • Capturing Stunning Vertical Content: Master the art of taking and selecting high-quality photos and videos optimized for Instagram’s vertical format (9:16 aspect ratio) to grab attention instantly.
  • Reels 101: From beginner basics to advanced tips—create engaging short-form videos, hook viewers in the first 3 seconds, use trending audio/effects, and edit like a pro for maximum reach.
  • Posting Strategies That Work: Discover how to post effectively, the best times to share based on your audience insights, and smart hashtag research (mix 3-5 relevant tags for discoverability without spamming).
  • Profile Optimization Mastery: Set up your page correctly as a professional or creator account, craft solid, compelling bios that convert visitors into followers, add clickable links, and organize Story Highlights for evergreen impact.
  • AI-Powered Assistance: Harness free AI tools for generating ideas, captions, hashtags, editing videos, and even repurposing content—making marketing faster, smarter, and more creative.

RSVP to save your seat.

  • Date: February 18, 2026
  • Time: 6:00 pm
  • Address: Oakwood Public Market
    • 2500 Beverly Dr, Dripping Springs, TX 78620
  • Cost: DSAL members: Free ; Non-members: $20

IMPORTANT – Space limited to 30.

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